“That follower has followed me for so long, and now look, they think they’re special by unfollowing everyone they followed while 10,000 plus still follow them.” Has that ever gone through your mind when glancing through people that have unfollowed you? Maybe you don’t keep track, but the people over at TwUnfollow.com have made it easy to see a list each day of who stops following you.
But the question is, should it bother you that people suddenly do this? The simple answer is no. While it’s true that there are some scammers out there that deliberately do this to appear noteworthy, there are many others who simply want to start again. They miss the time when their twitter stream didn’t fly by like a flash. When they could actually read through what others said, and not be pages behind after only reading a few tweets.
Was it their fault in the beginning for not following a small amount to begin with? No. We all do it. We all have probably stumbled into the “I’ll follow you if you follow me” attitude at one point. But Twitter shouldn’t be about who is following you. It should be about who YOU follow. And you should be able to answer WHY you follow someone. “I like her humor”, “He posts interesting graphic design links”, “I’d like to know when they are having their next big sale.”
When others can value what you put in to Twitter, the followers will come by themselves without any force. And when they follow you, don’t feel compelled to follow in a knee-jerk reaction. Take the time to look at their tweets and see if they offer something valuable. Hopefully, they are following you on the merits of your own posts. If not, they know where the door is.
Don’t get caught up in the hoopla of the follow-me-follow-you game. I did, and I wasted a lot of time. Unfollow the distractions. Follow what you value and care about. In the end, that is what will make Twitter more valuable to you.
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Probably many of you by now, who are starting to gain followers into the triple digits find that when you throw something out there into the “twitterverse” people are actually listening to what you’re saying. But sometimes, people are listening that aren’t even following you – for example, companies who use search and RSS capabilities to find out who is talking about their brand.
